Week Three

Website:
The website I found for this week is freakin' awesome.It's a promotional website for Michelberger Booze, and at first glance it doesn't look all that great. The font on the home page is sort of AC/DC-esque; it looks kind of hardcore. The way the site is set up, I don't think the visitor is really supposed to know what it's for. You're given instructions to scroll gently to "drink" the booze and then click the screen to feel the effects. Visit the site, it's so cool. Once you've finished your drink, you put on a mask and are transported to these stunning, surreal little partially animated scenes. There are two of these, each representative of the two different kinds of booze the company makes. Once you've experienced both of them, you get to see the bottles and information is given about each one. Normally, this is the opposite of what a website should be. Visitors usually lose interest if they can't figure out right away what the site is about. But in this case, the site manages to be so captivating that you don't really mind being confused during the whole experience, and then once you do figure out what's going on, you realize how brilliant the whole thing is. That's what makes the site so good. I like it because it gives you an experience rather than just something to look at. I love the little scenes, inspired by the tastes and (apparent) effects of the booze; they are SO beautiful to look at. They are the main focus of the site, but the whole thing is rounded out so nicely by all of its other components. I wouldn't change anything about this website.

Logo:

This week's logo is from Folksy, a british crafts company. This logo is good because it's bright and appealing and appropriate for the company - everything a crafty company's logo should be. It isn't necessarily innovative, but it reflects the cutesy, lighthearted tone of the company well. I like it because it's fun, I think it draws the attention of a very specific market which makes sense, because not everyone wants to buy "Modern British Craft", but the people who do will probably be attracted by this logo. The only thing I might change about the logo is to make the font just slightly less bubbly, because the 'S' pretty much just looks like a blob. Other than that, I think this is a great logo for this company.